Dove Men+Care
Confident Simplicity

Packaging

Partnering with JDO Global, I helped create a bold new look for Dove Men+Care’s deodorant range — a strategic evolution designed to drive innovation, growth, and the brand’s ambition to become the world’s #1 skincare deodorant.

The challenge was to deliver packaging that commands attention, simplifies navigation, and strengthens the brand’s premium positioning. The result is a cohesive, streamlined design system that enables future expansion while keeping the brand instantly recognisable.

Guided by the principle of Confident Simplicity, the new aesthetic is clean, impactful, and uncluttered — elevating key brand assets to create a look that feels both bold and premium.

A new strategic framework, defined by a curved branding divide and a sleek graphite base, brings clarity and consistency across the portfolio. Vibrant macro fragrance photography adds sensorial appeal, enhances variant differentiation, and boosts shelf impact.

The refreshed Dove Men+Care packaging is now launching globally, setting a new benchmark within the skincare deodorant category.