Gousto
Box & Welcome Booklet

Packaging and Booklet

Designing Gousto’s boxes — the primary physical touchpoint for customers. The brief sought to align the outer box with their new ATL campaign. Complementing the campaign’s photography style, where ingredients leap out of the picture frame, the typography and pattern wrap around the entire box, refusing to be constrained by a single panel.

Cool box lids, which had previously been blank, had to work within the constraints of a wallpaper pattern — simply communicating its purpose in a charming and succinct way, as well as letting customers know it can be recycled. Building on the insight that customers love to create things out of Gousto’s empty boxes, we provided a few examples on the inside, encouraging customers to give it a second life before recycling.