Gousto
Thrive ‘25

Art Direction and Design

January Gousto’s most critical month. They wanted to address the diverse needs of their customers and create a campaign that showcased Gousto as a leader on choice, highlighting that there's something for everyone — from healthy options and speedy suppers, to family favourites and indulgent dishes — whilst simultaneously delivering excitement to drive a fast start to the new year.

Introducing Thrive ‘25. Whether you’re smashing your health goals or saving time for what matters most, Gousto’s got all the ingredients you need to thrive in 2025. Doubling down on healthy eating? Touch down in Thailand for Massaman-Inspired Chicken Salad before setting sail for Goan-style Yellow Haddock curry. Spending less time in the kitchen? Then whip up a sumptuous 10-minute umami shroomwich or please a crowd with creamy sausage and cauliflower mac ‘n’ cheese.