Dove Men+Care
Confident Simplicity

Packaging

Working with JDO Global, I helped create a bold new look for Dove Men+Care’s deodorant range. Rooted in the principle of Confident Simplicity, the redesign strips back visual noise to deliver a cleaner, more impactful presence and clearer navigation on-shelf.

A curved branding divide paired with a sleek graphite base forms the core of the new design framework, bringing consistency and recognisability across the range. Vibrant macro fragrance photography adds sensorial appeal and strengthens variant differentiation, ensuring the brand stands out with clarity and confidence.