Salumeria*
Finest Italian Charcuterie

Packaging Concepts

Packaging concepts for a well established, family-run brand in Italy, producing some of the finest cured meats using traditional processes. Looking to launch in the USA, they wanted to explore how their brand and packaging could be improved and have greater appeal in this market, with a focus on occasion and how best to eat each product. Collaborating with Fusako Akimoto, we created concepts and packaging mock-ups for their three product categories — snacking, sandwich and fine charcuterie.

*Actual brand name changed due to NDA.